Tiffany & Co

Redesigning most admired jewelry brand's global web presence.

Role: design lead

Challenges:
Design for exquisite luxury brand and their products.
dESING THAT CAN CONTAIN MULTIFUL PRODUCT LINES.
dESING THAT APPEAL TO PEOPLE'S EMOTION.

I was leading design for Tiffany & Co's global web presence renewal pursuit. They are one of the most recognized brands in the world but their website was little outdated. With me and my team's design, Deloitte Digital were able to win this project in 2017.

 
 
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Elegant & On Brand

Simple, yet highly visual experience as people shop with their eyes first. Inspired by emotive imagery, lifestyle vignettes from film that help humanize the austere elegance of the product silhouettes.

 
 
 
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Personal & Attentive

We envision a personalized, customer experience for every Tiffany customer — new & familiar, gifter & self-gifter, millennial to boomer, self-service to high-touch. We aim to create a digital customer experience that are persoanalized and rewarding as working with an Sales Associate in store.

 
 

Personalized pop-up

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Gift selector

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Modular & Flexible

Design and build a responsive design structure and templates with modular system that provides more control, improves efficiency.

 
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Shopping a jewelry never been easier. Shoppable Video turns narrative into functional shopping tool.

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