Digital Graffiti

Create your own masterpiece with technology and share.

ROLE: Creative Director

Deloitte digital is one of big sponsors of SXSW. We had a venue to surprise people who are visiting the venue. We created a flow that people create their own artworks with AR paining tool and share their artworks with their friends. 


Delivery through the most used tool in the country. Your phone.


With AR technology, user will be able to create graffiti art in real space simply just using your phone.


For users who want to see their masterpieces, they can enjoy with customized Deloitte Digital Google Cardboard. 

With the Google Cardboard on, users will be able to have the option to see their work or see all the art that is being created in the Deloitte Digital booth.


The key to a truly immersive experience allows users to interact with each other at the same time with no limits.

By inviting local artists to make their artworks by using Deloitte's tools to motivate people to use our application. 


Once users leave the booth, they can display on social media their masterpieces.


After my team go through internal competition for this and we won the competition and was going to be building this. However, typical big corporate situation happens again which means one of super senior partner wants to do generic but more safe installation. So unfortunately, it never got built.