Digital Graffiti

Create your own masterpiece with technology and share.

Role: Creative director

Deloitte Digital is one of the big sponsors of SXSW. We had a venue to surprise people who were visiting the venue. We created a flow where people make their own artworks with AR painting tools and share their artworks with their friends.

 
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Delivery through the most used tool in the country. Your phone.

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With AR technology, the user will be able to create graffiti art in real space simply by just using their phone.

 
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For users who want to see their masterpieces, they can enjoy with customized Deloitte Digital Google Cardboard. 

With the Google Cardboard on, users will have the option to see their work or see all the art being created in the Deloitte Digital booth

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The key to a truly immersive experience allows users to interact with each other simultaneously with no limits.

By inviting local artists to make their artworks by using Deloitte's tools to motivate people to use our application. 

 

Once users leave the booth, they can display on social media their masterpieces.