Sexy but seamless design for Acura.com
Role: Lead Designer
This Acura.com project was a pursuit that I did at R/GA. Since Acura is a brother brand of Honda. We took a strategy that makes ACURA more sexy and slick than Honda. I was in charge of designing homepage and a car configurator flow.
Highly visual design that shows characteristic of Acura's models. Also when user tap to featured vehicle, it reveals high-level features of the vehicle. User can build their own car or AV test drive with the machine.
Building your own car with this 3D animated configurator. Picking multiple options for your car could be more fun and seamless like playing a video game.
You can share your progress with your friends as you are building your car.