Panking

The yelp of politics supports great ideas of democracy in Korea

ROLE: Founder and Creative Director

CHALLENGES:
Dealing with complex data
Design for a massive audience
Design an exciting product with a boring subject

Background of the project

The entire nation of Korea got jeopardized by the political scandals of the 18th president of Korea, Geun-Hye Park, in 2016. The president and many people who were at the administration of her were corrupted. She was not only privatized national property but also carried out many illegal activities. Citizens of Korea protested to force her to step down from the position in charge of the Korean people’s destiny. The citizens ended up impeaching her and removing her from the presidential role by the constitutional right in March 2017. 

Korean people want to make sure we keep this momentum sustainably to make a better society. Sang Lee organized a special force that shares the same dream with him. The team of people from 3 different locations (NY, Seattle, Seoul) created together with a digital tool that could contribute to democracy in Korea.

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The Logo 

The PanKing's logo is originated from bars from Tae-Guk-Gi(Korean national flag). The flag bars represent Sky, Fire, Earth, Water that is surrounding us. With those elements, I created a shape of #, and it could also mean a well or setting a good posture in Chinese character. So the logo means that words are spreading to people digitally to contribute to democracy in Korea.