Tiffany & Co
Redesign the most admired jewelry brand's global web presence.
Role: Design lead
Challenges:
Design for an exquisite luxury brand and its products
Incorporate the latest technology into the new site
I was leading design for Tiffany & Co's global web presence renewal pursuit. They are one of the most recognized brands in the world, but their website was a little outdated. With my and my team's design, Deloitte Digital was able to win this project in 2017.
Elegant & On Brand
Simple yet highly visual experience as people shops with their eyes first. Inspired by emotive imagery, lifestyle vignettes from film that help humanize the austere elegance of the product silhouettes.
Personal & Attentive
We envision a personalized customer experience for every Tiffany customer — new & familiar, gifter & self-gifter, millennial to boomer, self-service to high-touch. We aim to create a digital customer experience that is personalized and rewarding as working with a sales associate in store.
Personalized pop-up
Gift selector
Modular & Flexible
Design and build a responsive design structure and templates with modular system that provides more control, improves efficiency.
