I was one of lead designers for redesigning SAMSUNG's global web presence. Samsung is the world leading multinational electronics company but their web presence was not decent enough for their quality of products. It was actually great honor and challenge as a designer. This is very rare opportunity to get. because it is extremely hard to find a company like SAMSUNG and they are shifting their entire web culture to adopt completely new one. In order to achieve that, the team not only needed to consider about humongous information structure but also needed to come up with compelling design strategy and hierarchy for the brand.