Samsung.com
Redesigning Samsung’s global web presence.
Role: Lead designer
Challenges:
Design for a large audience and different cultures
Design for many categories & products
Design an expendable system.
I was one of the lead designers for redesigning Samsung's global web presence. Samsung is the world-leading multinational electronics company, but their web presence was not decent enough for their quality of products. It was great honor and challenge as a designer. This is a very rare opportunity to get. Because it is extremely hard to find a company like SAMSUNG, they are shifting their entire web culture to adopt a completely new one. To achieve that, the team needed to consider humongous information structure and come up with a compelling design strategy and hierarchy for the brand.
CONTENT TEMPLATE
Each flagship product can retain this template structure across small screens to large screens. This system will provide flexibility to tell unique product stories with a structure that will be easy for users to learn across the range of flagship products.
PRODUCT ANIMATION
The animation is used to create elegant transitions as the user goes through the experience. This system helps transition as a user goes down through the benefits or the features of the first benefit. The product animation will subside once the user gets to the Product Specs section.
Product Detail Page
We wanted to design a rich and nice page to show Samsung’s great products. We introduced a long scrollable page that has a narrative in it. To show Samsung's cool products, their images should not be truncated in small boxes.
Various Product Lines
Samsung has the most diverse categories of products. From washing machines to mobile devices, their product lines are endless. So we needed a good system that could contain all of them.
Fully Responsive
In order to make the design system serves in the right form, we make sure all design elements are still beautiful and functional in any device. Users should not have any blocker to enjoy content and trigger any actions they intend to.
Icon System
To explain and describe the product not only with written words but also with visual languages, I created a series of icons that can help support visual communication.
