ACURA

Sexy but seamless design for Acura.com

Role: Lead Designer

This Acura.com project was a pursuit that I did at R/GA. Since Acura is a brother brand of Honda. We took a strategy that makes ACURA more sexy and slick than Honda. I was in charge of designing homepage and a car configurator flow. 

 
 

Homepage

Highly visual design that shows characteristic of Acura's models. Also when user tap to featured vehicle, it reveals high-level features of the vehicle. User can build their own car or AV test drive with the machine.

01-1.png
 
ACURA02.png
 

Car Configurator

Building your own car with this 3D animated configurator. Picking multiple options for your car could be more fun and seamless like playing a video game.

03.png
ACURA04.png

You can share your progress with your friends as you are building your car.

ACURA04_2.png
ACURA05.png